People are more likely to click an online video advertisement than a static advertising banner. Our eyes are attracted by motion. Thus, the movement that videos produce naturally catches people’s attention.
YouTube is a social media channel that hosts free videos, such as, share, comment, subscribe and “favourite”. All this functionality brings people with similar interests to your videos.
When we think of YouTube, it is utmost works like a search engine. It’s actually ranked number two in terms of search engine popularity. YouTube marketing is now a critical component of any promotional strategy. It also allows access to any “follow” content – or even business content shared through other channels.