What is Web Analytics? Why is it important for your business?

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Web Analytics
What is Web Analytics? Why is it important for your business?

Web Analytics Services

A free tool that offers statistics for your blog or website is Google Analytics. To get you started using this helpful tool, this guide examines some fundamentals.

You must set up your tracking code and register an account. Consult the “Get started with Analytics” manual and adhere to steps 1 and 3. Make sure to complete these instructions within Google Analytics and copy the provided code; do not copy the code shown in the guide. Instead of the mobile tracking code, you’re searching for the web tracking code. It’s possible that you won’t be able to add the Analytics code to your website, especially if it is a hosted website like yourname.blogprovider.com. In this situation, it is best to confirm that Website Analytics may be used with your website provider. It may take up to 24 hours after the code has been added to your website before you can access any statistics. Then I advise you to come back to this eBook in a day or two.


Go to this link to access Google Analytics for the web. Advice: Save this page as a favorite so you can access it later. Create a “Website Admin” folder in your Bookmarks and add a link to Analytics there. You can see a summary of your statistics even before you navigate to Google Analytics’ main page. If you run several websites, this is quite helpful. Select “Show Metrics” in the top left corner.

Eliminating metrics :

Click the “x” next to one of the metrics to remove it. Alternately, select a different metric to compare from the menu once again. Click “x” next to any other metrics if you want to quickly return to All Visits; All Visits will reappear once the last metric is eliminated. Handy! Compare more analytics to see what else you may discover about your blog.

Using today as the reference point:

Google Analytics displays data from the previous 30 days. Today is typically excluded, though. Change the data rate today to simply incorporate. It can appear that you have far less activity than usual if your date range ends on the present day. Keep in mind that the day isn’t done until you check your numbers at 11:59 p.m. Additionally, Analytics might not immediately record your stats (although it does a pretty good job). Therefore, use caution when modifying the current day.

OS and additional details:

Now let’s go back to the original table. You may view items other than the browser thanks to the links across the top. You can view the operating system, screen resolution, colors, flash version, and “Other” options (which is just Java Support for now). Screen Resolution attracted a lot of my interest. What kind of screens do your customers have? If you thought the Operating System was interesting but wanted to see more than just iOS or Android, use the left menu to go to Audience – Mobile. An overview displays the distribution across desktop, mobile, and tablet. Click Devices to get more specific information about the devices visitors are using to browse your website.

Sources of traffic:

You can see from traffic sources how visitors are finding your website. There are four sources of traffic: Source Its nature Search Activity Your website appears in the search results when someone looks for a specific kind of content, and if they click the link to your website, it will be listed here. Friend Traffic A website will be identified as a referring site if it connects to a page on your website and someone clicks the link. Direct Routes This refers to those who manually entered the URL for your website or clicked a link in their browser favourites. Traffic resulting from personal campaigns. This was previously known as “Other,” but the new name is more evocative.

Search Traffic:

Your site will be mentioned here if someone searches for a specific sort of material, your site appears in the results, and they click the link to your site.

Referral traffic:

A website will be classified as a referring site if it connects to a page on your website and a user hits the link.

Direct traffic :

Direct traffic is the volume of visitors that manually typed in your website’s address or clicked a link from their browser favorites.


Traffic resulting from unique campaigns. This was previously known as “Other,” but the new name is more evocative.


By heading to Traffic Sources – Sources – Search – Organic, you may view search terms. To find the websites you wish to visit, you type specific words or phrases into a search engine. The Keywords page in Google Analytics lets you know which terms or phrases led visitors to your website. You might need to perform some search engine optimization if you don’t find the words or phrases you believe people should be typing into search engines to find your website. It’s important to keep in mind that there will always be alternative websites that people can visit, thus even the “best optimized” sites cannot guarantee success through optimization alone. Write quality material first.Though the optimization is something to consider, it isn’t really worth the time if you aren’t producing material that readers will find interesting. You need to set your priorities straight.