In the 2024 artificial intelligence revolution in marketing, and Voice Search Engine Optimization (VSEO) are two distinct items on nearly every list of advertising trends every year. But is digital marketing really ever stale? If you're on the agenda for new business success in 2024. What if your company thinks a strong, connectable strategy on the landscape, you need to adapt to the rapid evolution in digital marketing.

1) Optimization for Voice Search / AI

As the usage of smart devices (e.g. Amazon Alexa, Google Home) rises, optimizing your content for voice search is key to being found by your customers and staying competitive. Text-based search is clearly distinct to speech.

Artificial Intelligence (AI) is penetrating every area of human society, including customer service. Using AI with chatbots and programs analyzing the behavior of consumers is a huge advantage for marketers.

2) Chatbots

Chatbots will continue to be an important part of digital marketing in 2024. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

3) Personalization

If you want to stand out in 2024, you need to personalize your marketing – and that means personalized content, products, emails, and more.

• Kevin George: personalized homepage promotions influenced 85% of consumers to buy.
• 80% of consumers are more likely to do business with a company if it offers a personalized experience (Epsilon).

4) Video Marketing

Video marketing is one of the most important marketing trends today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2024.

5) Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand's message to the larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with huge niche followings who can help spread the word about your business or product through their social channels.

6) Social Messaging Apps

Think about how often you check messaging apps like WhatsApp and Facebook Messenger each day. If you want to reach your customers where they are already hanging out, try marketing on social messaging apps.

7) Visual Search

Visual search can take user experience to a totally new level. People can upload an image to conduct a search and get more specific results.

8) Interactive Content

Adding interactive sections to your website content is a great way to engage visitors.

In 2024, we are bound to see a shift from traditional text-based content to dynamic, engaging content that offers an immersive experience.

For example:

• Quizzes and polls
• Augmented reality advertisements
• 360-degree videos

Interactive content is more engaging, more memorable, and more likely to generate results for your business.