- Collect and analyze data from various digital marketing channels, such as websites, social media platforms, email campaigns, and online advertisements.
- Track and measure key performance indicators (KPIs) like website traffic, conversion rates, click-through rates (CTR), return on investment (ROI), and customer acquisition costs .
- Monitor social media metrics and engagement to assess the performance of social media marketing efforts.
- Utilize marketing automation tools to streamline processes and improve efficiency in marketing campaigns.
- Conduct experiments and A/B tests to evaluate the effectiveness of different marketing strategies and tactics.
- Create regular reports and dashboards to present data insights to stakeholders and management, highlighting the performance of digital marketing campaigns.
- Stay up-to-date with industry trends and conduct market research to understand competitors and identify opportunities for improvement.
- Calculate and assess the return on investment for various marketing campaigns and channels.