Digital marketing analyst:We are looking for an Digital marketing analyst who is highly motivated and detail-oriented to join our team. As an Digital marketing analyst, you will play a crucial role in managing various human resources functions within an organization. Your responsibilities will encompass a wide range of tasks related to recruitment, employee relations, training, and general HR administration.The specific job description may vary slightly depending on the organization and its size, but here are the typical duties.
- Collect and analyze data from various digital marketing channels, such as websites, social media platforms, email campaigns, and online advertisements.
- Track and measure key performance indicators (KPIs) like website traffic, conversion rates, click-through rates (CTR), return on investment (ROI), and customer acquisition costs .
- Monitor social media metrics and engagement to assess the performance of social media marketing efforts.
- Utilize marketing automation tools to streamline processes and improve efficiency in marketing campaigns.
- Conduct experiments and A/B tests to evaluate the effectiveness of different marketing strategies and tactics.
- Create regular reports and dashboards to present data insights to stakeholders and management, highlighting the performance of digital marketing campaigns.
- Stay up-to-date with industry trends and conduct market research to understand competitors and identify opportunities for improvement.
- Calculate and assess the return on investment for various marketing campaigns and channels.
Requirements:
Qualification: Any Graduate
Experience:
1-2 years of proven work experience as an Digital marketing analyst, preferably in a dynamic and fast-paced environment.
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