AI can analyze consumer behaviour and research models and use data from social media platforms and blogs to help companies understand how clients find their products and services.
Artificial intelligence is rapidly becoming an engine for numerous services, including content creation. Google understands what people are looking for and what type of content is most appropriate to their intentions.
If you want to make a difference in 2021, you must personalize your marketing– and it means customized content, products, emails, and more.
Consider these personalization stats:
- A lot of consumers are very unhappy with the outbreaks of generic advertising.
- Some say they are more likely to do business with a company if it provides customized and engaging experiences.
Statistics show how popular social messaging applications are and that people spend more time texting each other. It makes sense to market your business’s products and services where your prospective customers are.
Social messaging applications may be very useful in sending messages to clients directly because they enable customization and add value to the user experience. Moreover, people expect businesses to be present in messaging apps, as it is a direct and easy way to interact with them.
Voice search plays an important part in providing all the relevant information that people seek through audio content. AI is becoming smarter and the number of mistakes made by voice assistants like Alexa, Siri, and Google has dropped considerably.
As for instant access, this brings us to one of the fastest-growing digital marketing trends in the recent past: interactive content.
In 2021, we are expected to see a change of traditional content based on text to dynamic, appealing content that provides users with an immersive experience.
As virtual reality (VR) makes a lot of noise and excites everyone with great science fiction ideas. AR is far more attainable from a marketing point of view.
Brands are making increasing use of this technology to improve the consumer experience and increase sales. With the rapid improvement of AR, we will see an enormous adoption in brands to find useful applications for technology in the future.