Make your brand stand out from competitors with a good brand positioning strategy.
Brand positioning refers to how a brand is different from its competitors and where, or how, it lies in the minds of customers.
A strategy for positioning the brand involves creating brand associations in the minds of customers so they can perceive the brand in a specific way.
What makes brand positioning important?
Brand positioning enables a business to stand out from its competitors. This differentiation leads to an increase in brand awareness, communicate the value and justify the prices, all of which have an impact on the net result.
However, all brand positioning strategies are not identical or have different objectives. Depending on your product, your department and your business, your positioning and your verbiage will vary. Here are some shared positioning strategies that can help you get started.
Different brand positioning strategies that DigitalIthub put in place:
We position the product by features and benefits:
We position the product based on price/quality:
We position by use or application:
We position by product class:
We position by product user:
We position by our competitor:
We position by cultural symbols:
A strong brand makes a big difference when you enter or compete in a marketplace. We create a one-of-a-kind brand positioning strategy, getting (and keeping) your target audience’s attention and succeeds in developing your brand.Contact us for more information.